Ann and I have been waiting for the right time to announce this, and with the beginning of a new year, it seems like the right time: Ann is leaving Secret Leaves. Since I know you will all be curious as to why, she is going back to school to take some graphic design courses. She also wants to spend more time doing this:
Stop by and see (hear) her here. Her music is lovely and she has a good blog with news about her band, great shows she has seen and various and other sundry bits of entertainment and info.
I am sad to see her go for many reasons:
- She has been an EXCELLENT business partner
- We have more fun at work than should be allowed
- She comes up with some inspired design ideas
- She does all the bookkeeping, which I hate doing!
Having said that, I am also looking forward to what lies ahead. I plan to make some changes to Secret Leaves that I think will bring deeper personal satisfaction for me. There are a couple of mistakes I feel I have made along the way that I want to rectify. For one, I am no longer going to worry that our prices are too high (read Ann's excellent post about this here.) Our goods are very labor intensive; we make them using real old things that are fascinating and unique; our craftsmanship and attention to detail are impeccable. The truth is that they cost what they cost and folks will either buy them or not. (I hope it's the former!)
Another mistake I have made in the past is pandering to what I imagine a specific customer is looking for. This is unwise for two reasons: first, you can't guess what someone else is going to like or want; second, they have ordered based on what they have seen on our web site or in our marketing materials, so why not do what we do? That's what attracted them to us in the first place!
I am also completely re-vamping our web site. I have also opened an Etsy store that will feature one-of-a-kind pieces and things that don't fit into Secret Leaves' lines. I hope that you will all check back here at this blog, the web site and the new Etsy store to stay posted on my progress as Secret Leaves moves forward into this new phase.
PS. 'bye Ann--I'll miss you!